Lulu Opens Lusail City’s First Supermarket in THE e18hteen Tower

November 5, 2020

Leading retail chain Lulu Hypermarket has opened its 14th store at THE e18hteen Tower in Marina Lusail City.

The new store, which offers 2,000 sqm. retail area, makes Lulu the first retail in Lusail City and is set to strengthen the brand’s foothold in the country.

The Lulu Express store, set within a vast and growing community that is expected to be home to more than 200,000 residents, features a shopping environment highlighting modern aesthetics and advanced features.

Conveniently located next to the Lusail Marina, the express store, with ample car parking area, will facilitate access to all essentials that are necessary for a household, at highly competitive prices. With the launch of the new branch, Lulu has renewed its commitment to excite their large multi-ethnic clientele with congenial shopping experience.

Lulu management has expressed their gratitude to all governmental authorities and clientele for their whole-hearted support that has made them achieve this phenomenal growth.

Hosted in THE e18hteen, the tower is an eye-catching, state-of-the art high-rise consisting of 36 floors that offer a diverse range of adaptable space. A café, a gym and a restaurant will soon open within the tower. THE e18hteen was awarded with the “Best Commercial High-Rise Development in Qatar” title at the Arabian Property Awards.

A vast leisure destination, Lusail City is a futuristic project that sprawls over a huge land area and features exclusive islands, public marinas, avenues, hotels and several multi-purpose residential, mixed-use, entertainment and commercial districts.

The inaugural ceremony was attended by eminent dignitaries from leading organizations such as: Power International Holding (PIH) Group Chairman Moutaz Al-Khayyat, PIH Vice Chairman and Group CEO Ramez Al-Khayyat, Chairman of Just Real Estate (JRE) Nasser Al Ansari, Lulu Hypermarkets Director Dr. Mohamed Althaf and representatives from various business organizations.

Speaking on the occasion, Dr. Althaf said, “The opening of Lulu Express at Lusail City brings the number of Lulu stores in Qatar to 14. This phenomenal growth is a solid proof of the strategic importance of Qatar to our business plans and our confidence in the resilience and future of Qatar’s economy, and this would not have been possible without the help and support of the governmental authorities and customers.”

“Due to prevailing extraordinary circumstances and respecting the COVID-19 protocol, we are not organizing a grand opening ceremony, but it would be our pleasure to welcome you all to visit our new store once it is open.”

Moutaz Al-Khayyat, Chairman of PIH said, “We are happy to host Lulu as the first hypermarket in Lusail City, introducing a high-end and improved space for shoppers in Lusail. Simultaneously, we applaud Lulu team for their continuous expansion and activities.”

Ramez Al-Khayyat, Vice Chairman and Group CEO of PIH said, “We extend our warmest congratulations to Lulu Hypermarkets and we are delighted to see this premium store open in THE e18hteen. We are very optimistic to see this beautiful city develop to become one of the prime destinations in Qatar.”

The new express store is home to a wide variety of globally sourced categories such as fresh food, meat, fish, poultry, bakery and hot and cold ready-to-eat food.

Besides, selected household products and lifestyle essentials, home needs, mobile & IT, and much more are on display.

Its product range is backed up by the group’s own food sourcing and manufacturing facilities across 22 countries, which ensures well-stocked warehouses and uninterrupted food supply at the most affordable prices.

The new store features well-planned retail floor layout focused on customer convenience, premium-quality products, highly competitive prices, excellent customer service and more, serving as a paradigm for world-class shopping experience.

Organic and ‘Free from worry’ food ranges and other specialty food imported from around the world are available on the shelves.

The new store will have a dedicated area to support local initiatives and stock all Qatari products on a priority basis.

As part of its massive expansion plans in Qatar, Lulu recently had launched a new hypermarket at Bin Mahmoud sprawling over a built-up area of 85,000 sq ft.

Lulu has played a major role towards resilience of the economy during unprecedented market disruptions and lockdown caused by the global COVID-19 pandemic.

They have taken aggressive measures to ensure uninterrupted supply of food and non-food products while maintaining the highest standards of hygiene, health and safety of both its customers and employees. With a view to address the changing customer demands, Lulu has planned to scale up its existing e-commerce operations by adding more vehicles to its current fleet. Further plans are underway for expansion of its e-commerce facilities.

Originally Published in Qatar Tribune.