Pepsi signs agreement with Estithmar Holding to become the exclusive soft drink and water partner of Lusail Winter WonderlandJanuary 15, 2023
Doha, Qatar – Pepsi has become the exclusive soft drink partner of Lusail Winter Wonderland, the world-class entertainment and leisure destination in Qatar by Estithmar Ventures, a subsidiary of Estithmar Holding, and the first official Winter Wonderland outside London from IMG, the producer of Hyde Park Winter Wonderland.
The 100,000-square-metre state-of-the-art theme park located in the heart of Al Maha Island features exciting rides and attractions such as Ooredoo 5G Rollercoaster, a giant 53-meter Ferris Wheel named Ain QNB, the region’s first outdoor Ice Rink – Tazaloj Al Rayan, the Doha Bank View, the Qatar Airways Festive Forest, the Snow Slope, Arctic Splash, Snow Rockets, Octo-Jet and more. Lusail Winter Wonderland offers an array of entertainment and fun-filled activities for all ages– children, teenagers, adults and families.
Lusail Winter Wonderland opened in November and became one of the most exiting destinations and a must-visit attraction for visitors and residents during the FIFA World Cup 2022. The world-class theme park is set to be an important leisure destination that contributes significantly to the tourism and entertainment experience in Qatar beyond the World Cup.
This new partnership with Pepsi further enhances the visitor experience, ensuring that a range of Pepsi products are available across the park for visitors to enjoy during their visit.
Marc Karam, Ali Bin Ali Beverages, Pepsi Qatar General Manager said: “We are delighted to partner with Estithmar Holding for Lusail Winter Wonderland, the world-class creator of moments together and memories forever, who are bringing unique magical family experiences to Qatar. There is no better match for us, Ali Bin Ali Beverages, PepsiCo partners in Qatar, than Lusail Winter Wonderland. We will together further contribute to the billion smiles a day PepsiCo puts on the faces of consumers worldwide with our wide range of snacks and beverages, as well as the amazing rides and activities found on Al Maha Island. We are also very pleased to be contributing along with Estithmar Holding to the Qatar 2030 Vision sustainability goals through environmentally responsible choices such as availing recycled PET Aquafina water bottles in the Lusail park, where great fun and sustainability go hand in hand .”
Lusail Winter Wonderland is the latest entertainment hotspot located on Al Maha Island. The exceptional theme park, in collaboration with international brands is bringing a unique, enthralling experience to Qatar for the first time and attracting tourists from around the world.
For more information visit: https://www.lusailwinterwonderland.com/