Doha-Qatar

Food manufacturer, Baladna, the largest fresh dairy products producer in Qatar, started its third business stage by releasing the ultra- pasteurized milk nationwide. This new line of production aims at enabling Qatar to reach its national food security goals. Baladna, the well- known Qatari trademark is currently expanding its business towards a new level to promote its line of products. The company is eager to invest 21 million Qatari Riyal in this new milk line of production in order to produce around 80,000 liters of ultra-pasteurized milk daily. Baladna imported and set up the best and newest generation of automated lines of production from Europe. It has also cooperated with German SIG, to manufacture sterilized cardboard boxes especially for this product.

To meet the growing needs for ultra-pasteurized milk in the country, Baladna made itself completely ready to be the first local producer of UHT milk pasteurized at high temperatures. Moataz Al Khayat, chairman of the board at Baladna for food production, commented on the event, saying:”This is an extremely exciting phase for Baladna, and we are proud to be the sole and first ultra-pasteurized milk producer in Qatar.”
Baladna’s pasteurized milk is the first locally produced milk, at a farm that is only 60 km away from Doha, which makes it the perfect choice due to its freshness. Till this moment, all types of pasteurized milk in the Qatari market were imported from Europe and a fair amount was made of chemically produced powder.

Al Khayat added:”Innovation has always been the core of our work at Baladna, and the release of the first line of pasteurized milk production in the country is only the start of our expansion trip. With around 20,000 Holstein cows in our barns. We are able to expand our products and launch new healthy ones in the market. The shelf-stable or ultra-high-heat-processing pasteurized milk will be available in retail stores throughout phases, starting with a one liter bottle and 200 ml of whole milk and low fat. These products will be available on self-service store shelves starting today.

Since its launch in 2014, Baladna has invested in the best quality management systems, human resources and operations. The internal audit, corrective procedures and preventive measures have helped the company to maintain an international quality standard. The main values of the Baladna trademark goes along with the 2030 Qatari national vision that meets the expectations of the Qatari society and represents a symbol of national pride for Qatar.

This article was originally published on the following website:

http://www.al-watan.com/news-details/id/176420

http://www.alarab.qa/story/1347530/

معتز الخياط , #معتزالخياط , #معتز_الخياط
Moutaz Al Khayyat, #moutazalkhayyat , #moutaz_al_khayyat